Flavored rum

Flavoured rum offers a fresh and playful take on the classic Caribbean spirit. It’s usually made from white or golden rum infused with fruit, spices, or herbs. The result is a sweeter, more aromatic drink that appeals not only to rum lovers but also to those seeking lighter and more fun flavours.

You’ll find rums flavoured with strawberry, coconut, pineapple, vanilla, lime, or passion fruit – perfect for cocktails, summer drinks, or simply served over ice with a slice of lime.

How flavoured rum is made

The base of flavoured rums is a traditional molasses or sugarcane distillate, enriched after distillation with natural extracts and fruit essences. Some producers also experiment with macerating fresh fruit or briefly aging the rum in barrels to achieve a deeper harmony of flavours.

This style of rum is especially popular among younger drinkers and mixologists – offering endless possibilities for creative cocktails that combine rum’s depth with fruity freshness.

How to enjoy flavoured rum

Flavoured rums are made for summer cocktails, mixed drinks, or light desserts. They pair beautifully with juices, tonic, or coconut water, and also shine neat over ice.

If you prefer sweeter tones, try coconut or vanilla rums; for something refreshing, go for citrus or tropical fruit flavours.

Discover more rum styles

Flavoured rum is just one of the many faces of this legendary spirit. Explore spiced rum full of spice, white rum perfect for cocktails, or rhum agricole known for its fresh, grassy sugarcane character.

Each tells its own story – and you can taste them all.