Planteray

Planteray, a well-known rum brand, has gained popularity around the world for its high-quality rums made with an emphasis on tradition and craftsmanship. The brand, which was once known as Plantation, bel ongs to the portfolio of the French company Maison Ferrand. Planteray combines the rich history of Caribbean rums with an innovative approach that appeals to modern spirits lovers.

The Planteray brand offers a wide range of rums, from smooth and delicious blends to unique vintage editions. Each rum is the result of a meticulous production process that combines local fermentation and distillation techniques with the unique method of aging in French oak barrels in the Cognac region. This approach, known as 'double aging ', gives Planteray rums their characteristic complexity and harmony of flavours.

The brand's original name, Plantation, which was closely linked to the cultivation of sugar cane, the main raw material for rum production. Although the name was intended as a reference to craftsmanship and tradition, it came to be perceived sensitively because of its associations with the colonial era and slavery.

In 2020, the brand announced that it would rethink its name to better reflect its values of inclusion and respect. The move was met with a positive response as a signal of an effort to adapt to contemporary societal expectations. After careful consideration, the brand was renamed Planteray in 2025. The new name retains the reference to the tradition of producing rum from sugar cane, but removes the historical connotations that the original name may have conjured up.