White rum

White rum is the purest form of rum. After distillation, it usually rests briefly in stainless steel tanks or matures lightly in oak barrels before being filtered to maintain its crystal-clear appearance. This gives it a smooth, fresh taste that makes it a perfect base for cocktails.

Typical notes include vanilla, coconut, cane sugar, and a hint of spice, complemented by a pleasant dryness. White rum is therefore popular not only among bartenders but also with those who appreciate clean, uncomplicated flavors.

Using white rum in cocktails

White rum forms the foundation of many world-famous cocktails, such as the Mojito, Daiquiri, or Piña Colada. Thanks to its freshness and balanced aroma, it pairs beautifully with citrus, herbs, and sweet fruit juices.

Served neat over ice, its cane character shines through fully.

Explore other rum styles

If you prefer a richer taste and longer aging, try dark rum.

For lovers of bolder aromas, we recommend spiced rum, while fans of fresh cane notes will enjoy rhum agricole.