La 7 Vidas: Tequila with seven lives and one powerful story

In the pulsating heart of Los Altos de Jalisco, where the earth meets the blue sky and the soul of Mexico awakens to the exciting melodies of mariachi music, La 7 Vidas Tequila Blanco and Reposado were born – not just a spirit, but an experience to be lived, felt and shared.
La 7 Vidas, made with passion and mastery from distilled blue agave, is a perfect tribute to the extraordinary beauty and culture of a land that cultivates timeless traditions, where joy is a universal language and tequila is its poetry.
The story of La 7 Vidas is also a story of a dream – the dream of Alma Beltrán, a young woman who dreamed of becoming a mariachi and expressing her soul through music. Her character, lively and timeless, adorns the label of each bottle and symbolizes determination and passion. It is a dream deeply rooted in the land that witnessed its birth, just like the spirit that bears its name.
This work is made even more exceptional by the hands of master Milo Manara, who was inspired by the magical landscape to create two exclusive works of art celebrating the rich heritage of extraordinary people. With his unmistakeable style, master Manara takes us on a visual journey that reveals the culture, beauty and emotions intertwined in every corner of this legendary land.
La 7 Vidas is more than tequila: it is a tribute to a story of passion, tradition and dreams that never end.
His illustration of a woman gives the bottle a distinctive and provocative character. However, the bottle is not just a design object – the graphic label is in the form of a removable sticker that can be reused – for example, as a decoration for a laptop, water bottle or any other object. The bottle thus becomes not only a drink, but also a collectible and interactive artistic experience.
La 7 Vidas is a tequila created under the auspices of the innovative brand J. Rose.
La 7 Vidas is like a complicated relationship – intense, conflicted, but absolutely fascinating. Because deep down, you already know what it can evoke... and that's why you love it and can't get enough of it.