La 7 Vidas

La 7 Vidas is an exceptional tequila brand that was created as part of the Italian concept j.ROSE – an artistic and alcoholic project that combines premium craft beverages with an iconic visual style.

The j.ROSE brand was created with the aim of producing products that are not only a taste experience, but also tell a story through art, design and cultural context. In the case of La 7 Vidas, this intention has been translated into a collaboration with renowned Italian illustrator Milo Manara, whose unmistakable drawings appear on the labels in the form of removable stickers.

Behind the brand is the inspiring story of Alma Beltrán, a young Mexican woman who dreamed of becoming a mariachí – historically a male domain. Alma has become a symbol of determination, independence, and freedom, and her image now adorns every bottle of La 7 Vidas. This character represents the seven "lives" – seven paths, seven chances and the eternal desire to follow your dreams regardless of the obstacles. Every sip of tequila carries a piece of this story: desire, passion, pride and authenticity.

La 7 Vidas Tequila is distilled in the Mexican state of Jalisco, in the Los Altos region, which is renowned for its ideal conditions for growing blue agave. All versions – Blanco and Reposado – are produced using traditional methods with an emphasis on quality, purity, and the character of the raw ingredients. But the brand goes even further: each bottle is a work of art, a collector's item and a visual manifesto. La 7 Vidas is not just a drink – it is an expression of identity, a story and a cultural bridge between Mexico and Italy.