UNDONE Non-Alcoholic Beverage – a New Trend in Bar Culture
How the UNDONE brand was created
The brand UNDONE was born out of a passion for bar culture and uncompromising mixology. Founders André and Mehmet, who loved visiting bars and classic cocktails, realized in 2018 that there was a lack of quality non-alcoholic drinks on the market that truly mimicked the taste and complexity of traditional spirits. They decided to change that and began working on keeping authentic flavors alcohol-free. Their micro-brand debuted in 2019 at Bar Convent Brooklyn in New York, where it gained its first fans among bartenders and mixology enthusiasts.
The original spirits (rum, gin, whiskey, mezcal, bitters, or aperitifs) are produced using traditional methods, but then undergo a patented dealcoholization process that removes alcohol molecules while preserving the remaining flavor components, aromatic tones, botanical nuances, and the complexity of the original spirit.
Why non-alcoholic spirits are trending now
In recent years, the way people approach drinking and social drinking has changed. The trend of “sober curious” is growing – people want to explore life without alcohol, reduce alcohol dependency, or simply enjoy social moments without intoxication and its aftermath. This shift in consumer behavior is leading to increased demand for non-alcoholic alternatives that offer the taste and aesthetics of bar drinks without the alcohol.
Non-alcoholic drinks like those from UNDONE are ideal for drivers, pregnant individuals, athletes, or anyone who wants to experience bar cocktails fully and without alcohol. With their low alcohol content (< 0.3% ABV), they are legally considered non-alcoholic drinks even under strict European and American regulations.
UNDONE Range – Types of Non-Alcoholic Drinks
The brand offers several variants that mimic classic spirits:
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UNDONE No.1 Not Rum – aroma inspired by Jamaican rum with estery fruity tones.
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UNDONE No.2 Not Gin – herbal-citrus profile similar to gins.
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UNDONE No.3 Not Whiskey – smoky-caramel-vanilla tones of whiskey.
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UNDONE No.6 Not Mezcal – agave tones with a subtle smokiness.
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UNDONE Not Bitterliqueur – bittersweet flavored component for aperitifs and cocktails.
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(and other non-alcoholic aperitifs or sparkling versions according to the brand's portfolio)
All are vegan, gluten-free, sugar-free, and low-calorie, making them a top addition to a modern lifestyle.
How to Drink a Non-Alcoholic Drink from UNDONE
Unlike simple lemonades, these non-alcoholic drinks are not recommended to be consumed neat – their strength lies in how their aroma properly combines with other ingredients when mixing cocktails.
Favorite Non-Alcoholic Recipes
Not Rum – Jamaican Mule
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50 ml UNDONE No.1 Not Rum
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10 ml lime juice
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Orange peel and ice
► This is a refreshing non-alcoholic version of the classic rum cocktail, perfect for summer evenings.
Not Gin & Tonic
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50 ml UNDONE No.2 Not Gin
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Thomas Henry Tonic Water (or another tonic)
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Grapefruit or lime peel and ice
► A simple, elegant non-alcoholic “gin” drink with botanical tones.
Non-Alcoholic Margarita (Not Mezcal variant)
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50 ml UNDONE No.6 Not Mezcal
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30 ml lime juice
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20 ml agave syrup
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Salt around the rim of the glass, ice
► A gently smoky and citrusy drink reminiscent of a classic Margarita without alcohol.
Non-Alcoholic Whiskey Sour (Not Whiskey)
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50 ml UNDONE No.3 Not Whiskey
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30 ml lemon juice
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20 ml syrup
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crushed ice
► Deep whiskey tones complemented by a tart flavor, great as an evening non-alcoholic cocktail.
Bitter Spritz (Not Bitterliqueur)
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30 ml Not Bitterliqueur
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Slice of orange and ice
► An elegant aperitif with bittersweet tones.
Non-alcoholic drinks like those from UNDONE are transforming the perception of what it means to “drink without alcohol.” Instead of ordinary lemonade or juice, they offer complex flavor profiles that fit into both classic and modern cocktails. The trend of non-alcoholic drinks is growing – and brands like UNDONE are at the forefront – as they combine authenticity, bar culture, and an alcohol-free lifestyle without compromise.
