UNDONE non-alcoholic beverage – a new trend in bar culture
How the UNDONE Brand Was Created
The UNDONE brand was born from a passion for bar culture and uncompising mixology. Founders André and Mehmet, who loved visiting bars and classic cocktails, realized in 2018 that the market lacked high-quality non-alcoholic beverages that truly replicated the taste and complexity of traditional spirits. They decided to change this and began working to ensure authentic flavors remained without alcohol. Their micro-brand debuted in 2019 at Bar Convent Brooklyn in New York, where it gained its first fans among bartenders and mixology enthusiasts. The original spirits (rum, gin, whisky, mezcal, bitters, or aperitifs) are produced using traditional methods, but then undergo a patented dealcoholization process that removes alcohol molecules while preserving the remaining flavor compounds, aromatic notes, botanical nuances, and the complexity of the original spirit.
Why Non-Alcoholic Alcohol Is Now a Trend
In recent years, the way people approach drinking habits and social occasions has changed. The “sober curious” trend is growing – people want to explore life without alcohol, reduce alcohol dependence, or simply enjoy social moments without intoxication and its aftereffects. This shift in consumer behavior leads to increased demand for non-alcoholic alternatives that offer the taste and aesthetics of bar drinks without alcohol. Non-alcoholic beverages like those from UNDONE are ideal for drivers, pregnant individuals, athletes, or anyone who wants to experience bar cocktails fully and without alcohol. Thanks to their low alcohol content (< 0.3 % ABV), they are legally considered non-alcoholic beverages even under strict European and American regulations.
UNDONE Portfolio – Types of Non-Alcoholic Beverages
The brand offers several variants inspired by classic spirits:
• UNDONE No.1 Not Rum – aroma inspired by Jamaican rum with ester-driven fruity notes.
• UNDONE No.2 Not Gin – herbal-citrus profile similar to gin.
• UNDONE No.3 Not Whiskey – smoky–caramel–vanilla whisky notes.
• UNDONE No.6 Not Mezcal – agave-forward character with gentle smokiness.
• UNDONE Not Bitterliqueur – bittersweet flavored component for aperitifs and cocktails. (and other non-alcoholic aperitifs or sparkling versions depending on the brand’s portfolio)
All products are vegan, gluten-free, with no added sugar and low in calories, making them a premium addition to a modern lifestyle.
How to Drink UNDONE Non-Alcoholic Spirits
Unlike simple soft drinks, these non-alcoholic beverages are not recommended to be consumed neat – their strength lies in how their aroma properly combines with other ingredients when mixing cocktails.
Popular Non-Alcoholic Recipes
Not Rum – Jamaican Mule
50 ml UNDONE No.1 Not Rum
10 ml lime juice
Orange peel and ice
► A refreshing alcohol-free version of a classic rum cocktail, ideal for summer evenings.
Not Gin & Tonic
50 ml UNDONE No.2 Not Gin
Thomas Henry Tonic Water (or other tonic)
Grapefruit or lime peel and ice
► A simple, elegant non-alcoholic “gin” drink with botanical notes.
Non-Alcoholic Margarita (Not Mezcal variant)
50 ml UNDONE No.6 Not Mezcal
30 ml lime juice
20 ml agave syrup Salt rim, ice
► A gently smoky and citrus-forward drink reminiscent of a classic Margarita without alcohol.
Non-Alcoholic Whiskey Sour (Not Whiskey)
50 ml UNDONE No.3 Not Whiskey
30 ml lemon juice
20 ml syrup
Crushed ice
► Deep whisky-style notes balanced by citrus acidity, perfect as an evening alcohol-free cocktail.
Bitter Spritz (Not Bitterliqueur)
30 ml Not Bitterliqueur Non-alcoholic
Orange slice and ice
► An elegant aperitif with bittersweet notes.
Non-alcoholic beverages like those from UNDONE are reshaping what it means to “drink without alcohol.” Instead of ordinary soda or juice, they offer complex flavor profiles suitable for classic and modern cocktails. The trend of non-alcoholic spirits is growing – and brands like UNDONE are leading the way – combining authenticity, bar culture, and an alcohol-free lifestyle without compromise.
