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Jim Beam is among the best-known and best-selling bourbon brands in the world and is closely linked to the history of American whiskey. Its roots date back to the late 18th century, when a family of German immigrants settled in the state of Kentucky – an area that later became the heart of bourbon production. It was here that the foundations of a brand focused on tradition and consistency were established.

The beginnings of the Jim Beam brand

The founder was Jacob Beam, a descendant of the Boehm family, who anglicised his surname to Beam. On his land in Kentucky, he grew corn and grains, which he began using for distillation. In 1795, he started selling his whiskey under the name Old Jake Beam from the Old Tub distillery. Leadership was later taken over by his son David Beam, who expanded the brand and moved the distillery to a location with better distribution opportunities.

Jim Beam after Prohibition

After the end of Prohibition, a key role was played by James B. Beam, who rebuilt production in 1933 in Clermont, Kentucky. The brand was named after him, becoming the now iconic Jim Beam Bourbon. In the following decades, the Beam family continued to develop the brand, building new facilities and strengthening Jim Beam’s position as a symbol of classic Kentucky bourbon.

Flavour profile and iconic bottles

Jim Beam is known for its balanced flavour profile built on a corn base, with notes of vanilla, caramel and gentle oak. A major influence on the modern history of the brand was Booker Noe, the legendary master distiller behind the creation of Booker’s bourbon, bottled at cask strength. Within the wider Jim Beam family of brands, you will also find Knob Creek, a premium bourbon appreciated for its fuller, more intense character.

If you want to start with a classic, reach for Jim Beam White, or try a bolder rye expression with Jim Beam Rye.