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XOXO Soda is a modern brand that was founded in London in 2022. It was created by Rory Paterson and Nick Janssen with the aim of bringing premium sparkling drinks to the market that combine refreshing fruit flavours with functional health benefits. The brand quickly became popular, not only for its unique recipes, but also for its commitment to health and quality.

XOXO products are made with 6 g of probiotic fibre per can, which supports healthy digestion. The drinks are plant-based, gluten-free, low in calories and made without artificial colours or sweeteners. Their gently sparkling texture and authentic fruit flavours are the result of thorough recipe development and collaboration with beverage experts.

Production takes place in Europe, and the brand has expanded into several countries, including Germany, the Netherlands and Austria. XOXO drinks are available in large retail chains, where they have gained fans thanks to their focus on combining taste and health. The brand is based on innovation and offers an alternative to traditional soft drinks.