Rum

Rum is a spirit made from sugarcane, most often from molasses – a thick syrup created during the sugar-making process. The ingredient, fermentation method, distillation, and ageing time all influence its final taste and character. From fresh white rums to dark, long-aged expressions with rich aromas – each has its own story, origin, and style.

The three main rum styles

Rum is produced all over the world, but its true home is the Caribbean. It is here that three traditional styles were born, defining the world of rum:

Spanish “Ron” – smooth, balanced, and elegant, often with notes of vanilla, caramel, or honey. Originating mainly from Cuba, Panama, Venezuela, and the Dominican Republic.
English “Rum” – heavier, fuller, and spicier, with rich notes of molasses, tropical fruit, and smoke. Typical of Jamaica, Barbados, and Trinidad.
French “Rhum agricole” – made directly from fresh sugarcane juice, offering a grassy, dry, and mineral profile. Most famous from Martinique and Guadeloupe.

If you’re looking for authentic Caribbean flavours, be sure to explore our caribbean rum selection, capturing the spirit of the tropics and centuries of craftsmanship.

Ageing, colour, and flavour

After distillation, rum is clear, but during ageing in oak barrels – often previously used for bourbon, sherry, or wine – it develops its colour, smoothness, and complexity.

White rum is aged briefly and offers a fresh taste, perfect for cocktails.
Dark rum brings notes of caramel, wood, cocoa, and dried fruit – ideal for slow sipping.
Spiced rum is infused with natural spices like vanilla, cinnamon, or clove, giving it a warm, aromatic character.
Flavoured rum offers fruity and exotic tones – from coconut and mango to citrus.

Don’t forget about cachaça, the Brazilian sugarcane spirit, and rhum agricole, its French artisan counterpart – drier, fresher, and truly authentic.

How to choose the right one

If you’re after a fresh base for cocktails, go for white rum.

For slow enjoyment, dark or Caribbean rums are ideal.

If you prefer a bolder profile, try a spiced rum or a dry Rhum agricole – perfect for true connoisseurs of depth and complexity.

Rum is more than just alcohol – it’s culture, craftsmanship, and the soul of the tropics captured in every drop.