Pogues

The Pogues Irish Whiskey brand is a unique combination of Irish punk and traditional distilling. It was launched in 2015 thanks to a collaboration between the legendary band The Pogues and the independent Irish distillery West Cork Distillers. The idea came about when the distillery approached the band with the idea of creating their own whiskey – and they immediately agreed, as it perfectly captured their rebellious spirit.

The whiskey itself is a unique blend – it contains 50 % single malt and 50 % grain whiskey, which is the highest proportion of malt among Irish blends. It is aged in double-charred bourbon barrels, which gives it fullness and character. The taste is characterized by notes of roasted malt, almonds, dark chocolate, citrus, caramel, and vanilla, subtly underscored by fruity and floral nuances.

Unlike traditional Irish brands, The Pogues whiskey distances itself from clichéd symbols such as shamrocks and harps. Instead, it builds on the values of freedom, nonconformity, and authenticity - just as the band did in its music. The brand's slogan is a call to leave the beaten path and discover new ones. That's why its first official presentation took place at Boogaloo, a London bar known for its rock 'n' roll atmosphere.

What is less well known is that The Pogues Irish Whiskey contains up to 50 % more malt than Jameson, which fans often point out with a smile. It is aimed primarily at the younger generation of consumers aged 25 to 35, who are looking for an original product with a story. The legal background is also interesting: although Old Pogue bourbon has existed in the US since 1876, the two brands have agreed to coexist peacefully, as they are different types of spirits.

The whiskey is produced by West Cork Distillers, which was founded in 2003 and is one of the largest independent producers in Ireland. What started as a small project by three friends has grown into a business that exports to more than 60 countries. Among its technical curiosities is a distillation apparatus nicknamed "Rocket," considered the fastest still in the world.

The Pogues Irish Whiskey is not just another Irish whiskey, but a symbol of the combination of punk rebellion and craftsmanship. It is a drink for those who want to drink something with a story – as wild as the life and music of The Pogues themselves.