El Jimador Strana 1 z 1

The brand El Jimador proudly carries the name of the men who are at the beginning of every drop of true tequila – the jimadores. These experienced farmers have been hand-harvesting the hearts of the agave, known as piñas, for generations, and it is their precision, respect for the land, and thorough knowledge of the plant that form the foundation of El Jimador tequila's quality.

The brand was established in 1994 in the Mexican state of Jalisco, in the legendary distillery Casa Herradura, which is among the oldest and most respected distilleries in Mexico – its history dates back to 1870.

Since its inception, El Jimador has positioned itself as a tequila that is faithful to tradition yet accessible and modern. All of their tequilas – Blanco, Reposado, and Añejo – are made exclusively from 100% blue agave, without the addition of sugars or artificial ingredients, thus preserving their authentic and pure character. Emphasis on handcrafting, natural fermentation processes, and double distillation are integral parts of the brand's philosophy.

Today, El Jimador is among the best-selling 100% agave tequilas in Mexico and has a strong presence abroad.

The brand is popular for its quality, accessibility, and exceptional price-to-experience ratio. It targets the younger generation, authenticity, and true values – fostering pride in heritage, respect for craftsmanship, and celebrating Mexican identity. It is a tequila that stands on the shoulders of the people behind its creation – the jimadores – and carries their message to the world.