Cynar

Cynar is an Italian herbal liqueur created in 1952 by entrepreneur Angelo Dalle Molle. Its defining feature is the use of artichoke (Cynara scolymus) as the key ingredient, blended with more than thirteen herbs and plants. From its inception, Cynar was designed as a distinctive alternative to traditional Italian bitters and aperitifs.

Today, liqueur Cynar is part of the Campari Group portfolio and has become an icon of Italian bar culture. Known for its gentle bitterness, herbal profile, and versatility, it is enjoyed as a digestif, aperitif, or in a wide range of cocktails. The brand embodies tradition, originality, and the Italian way of life.