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CÎROC Vodka is a French premium vodka that stands out from most because it is not made from grains or potatoes, but from fresh grapes grown in the Gaillac region of southern France. Thanks to distillation in traditional copper pot stills and a five-time process, it achieves purity, smoothness, and a fresh fruity character that ranks it among the most innovative vodkas in the world.

The CÎROC brand is part of the Diageo portfolio and has become an icon of modern lifestyle in recent years, particularly due to its premium positioning and collaborations in the music and fashion worlds. It symbolizes French craftsmanship, elegance, and innovation, appealing to a new generation of luxury spirit enthusiasts.

The brand was founded in 2003 by French oenologist Jean‑Sébastien Robicquet, whose family has long-standing experience in viticulture and distilling. The Robicquet family has been producing wine and spirits in France for centuries.

The distillate is produced in France, specifically in the southern region – at the site of the renowned distillery Distillerie de Chevanceaux. The first four distillations take place in large column stills, while the final, fifth distillation is done in a traditional copper pot still (in the Armagnac style).

The name “Cîroc” is a play on words: it combines the French words cime (summit) and roche (rock), referencing the vineyards in the high-altitude, rocky areas of the Gaillac region where the Mauzac Blanc grapes are grown.

A combination of two grape varieties is used: the majority of the grapes come from the Ugni Blanc variety, while a smaller portion (about 5%) is from the Mauzac Blanc variety. The distillation process involves Ugni Blanc undergoing the first four column distillations, while Mauzac Blanc is also distilled, and the resulting distillates are blended and then subjected to a fifth distillation in a copper pot still.

The goal is to achieve a very pure distillate with a high degree: it is distilled to approximately 96% alcohol by volume, which is close to the practical distillation limit, while the final product is diluted to standard values (e.g., 40% ABV for vodka).

In addition to the classic clear version, there are several flavored vodkas – for example, flavors like mango, pineapple, peach, coconut, apple, vanilla, and other limited-edition flavors.

The brand positions itself in the luxury category, emphasizing modern style, exclusivity, and a sophisticated image. In the USA, the brand has long been promoted through a partnership with renowned rapper and producer Sean “Diddy” Combs, in a so-called equal-share joint venture (shared ownership/revenues). This partnership has significantly helped the brand break into the American market.