Almave Strana 1 z 1

Almave is a new brand of non-alcoholic agave drinks founded by Lewis Hamilton, seven-time F1 world champion, in collaboration with Mexican producer Casa Lumbre.

Hamilton created this product to offer an alternative for those who want to enjoy the authentic taste of tequila without alcohol. The product is made from 100% blue agave, similar to traditional tequila, but without the fermentation process, allowing it to retain the rich flavor and aroma of agave, without any alcohol.

Almave offers two versions of its drink: Almave Blanco, primarily intended for mixed drinks, and Almave Ámbar, which is also suitable for sipping on its own.

Both versions contain only 20 calories per 60 ml serving and are designed to meet the growing demand for non-alcoholic beverages without compromising on taste. Hamilton, who has himself transitioned to a healthier and more sustainable lifestyle, sees Almave as a way to enjoy social gatherings without alcohol.

Casa Lumbre and its master distiller Iván Saldaña are experts in agave distillates and have previously created products like mezcal Montelobos and Ancho Reyes liqueur. Together with Hamilton, they developed a technology that allows for the preservation of flavor profiles typical of tequila, positioning Almave among the leaders in the non-alcoholic alternatives market. Almave is thus a blend of tradition and innovation aimed at the growing market of beverages for conscious consumers.