Still G.I.N.

The premium gin brand Still G.I.N. is the result of a partnership between hip-hop icons Snoop Dogg and Dr. Dre, who launched it in October 2024 as the first pure bottled spirit in their joint portfolio, following the success of their previous ‘Gin & Juice’ cocktails.

The name reinterprets the iconic songs ‘Gin and Juice’ and ‘Still D.R.E.’, capturing their musical legacy in the form of a gin experience.

Snoop and Dre have been actively involved from the outset: from the selection of botanicals and the alcohol percentage (42,5 %) to the bottle design, which was created by Ini Archibong. Their goal was clear: it wasn't just about celebrity endorsements, but about a ground-up product where every detail, from taste to branding, had to be perfect.