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Proper No. Twelve is an Irish whiskey that was created in 2018 by the world-famous fighter MMA Conor McGregor. The name refers to the Dublin neighborhood of Crumlin, known as “District 12”, where McGregor grew up. The brand's goal was to bring a whiskey that combines Irish tradition, a modern approach, and accessibility for a wide audience.

Proper No. Twelve whiskey is produced in collaboration with the renowned Bushmills distillery in Northern Ireland – one of the oldest in the world with over 400 years of history. It is a triple-distilled blended whiskey made from malted barley and grain distillate, aged in bourbon barrels. It offers a smooth and gentle profile with notes of vanilla, honey, and toasted wood.

Interestingly, the brand also has a charitable aspect – a portion of the profits from each bottle sold goes to organizations supporting rescue and safety services around the world. Proper No. Twelve presents itself not only as a modern Irish whiskey with a story but also as a brand with a social impact.