Proper No. Twelve

Proper No. Twelve is an Irish whiskey that was created in 2018 at the initiative of world-famous MMA fighter Conor McGregor. The name refers to the Dublin neighborhood of Crumlin, known as "District 12", where McGregor grew up. The brand's goal was to bring whiskey that combines Irish tradition, a modern approach and accessibility to a wide audience.

Proper No. Twelve Whiskey is produced in collaboration with the renowned Bushmills distillery in Northern Ireland - one of the oldest in the world with more than 400 years of history. It is a triple-distilled blended whiskey from barley malt and grain distillate, which is matured in bourbon barrels. It offers a soft and smooth taste profile with notes of vanilla, honey and roasted wood.

The brand's charitable dimension is also interesting - a portion of the profit from each bottle sold goes to organizations supporting rescue and security forces around the world. Proper No. Twelve is thus presented not only as a modern Irish whiskey with a story, but also as a brand with social impact.