Pimm's

Pimm’s is a legendary British aperitif that has become an essential part of the English summer and social events. The brand was founded in 1840 by James Pimm, the owner of a London oyster restaurant, who created an original recipe based on gin with the addition of herbs, spices and fruit.

The most famous product is the Pimm’s No. 1 Cup, which is traditionally served with lemonade, ice, fresh fruit and herbs - this creates a refreshing drink that is still an icon of British picnics, tennis tournaments (e.g. Wimbledon) and summer garden parties. Gradually, other variants based on other spirits were created, but No. 1 Cup remains the brand's flagship.

Interestingly, Pimm's has earned a reputation as the national drink of England and its serving has an almost ceremonial character. It is a symbol of elegance, tradition and social comfort.