Per Se Strana 1 z 1

Per Se is the first original Portuguese aperitif that combines tradition, local ingredients, and a modern take on aperitif culture. It was born from the vision of creating a drink that captures the essence of the Portuguese lifestyle – social, relaxed, and full of flavors – while also standing up to iconic global aperitifs, such as Italian or French brands.

This brand is backed by the renowned company Licor Beirão, a family business with over 90 years of tradition in distillation and liqueur production. This company decided to create something exceptional and purely Portuguese – a product that would respond to the growing interest in aperitifs while also building on local terroir and recipes. After two years of development, in 2019, Per Se was launched – a modern aperitif crafted with a focus on quality, artisanal approach, and authenticity.

Per Se is the result of maceration of 24 botanical ingredients, including Portuguese oranges, cardamom, allspice, hops, and cinnamon. The recipe remains a secret, but it draws inspiration from the rich aromatic palette of Portugal – a country with a long history of exploring flavors and spices. The result is an aperitif with a naturally orange color, fresh citrus aroma, subtly sweet and bitter taste, and an elegant finish.

The Per Se brand also embodies the philosophy of "less is more" – it is a simple, straightforward, and easily understandable aperitif that carries complexity and elegance. It is primarily intended for mixing – traditionally with ice, a slice of lemon, and soda, but also in creative cocktails. Thanks to its Mediterranean character and modern identity, it quickly gained popularity not only in Portugal but also in foreign markets, where it is perceived as an original and stylish drink with soul.

Today, Per Se represents a new generation of Portuguese alcoholic beverages – with strong roots in tradition, yet boldly moving forward with the taste of the modern world.