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Legendario – Cuban tradition since 1919

Ron Legendario is a Cuban rum brand with a rich history dating back to 1919, when the Santa Cruz distillery was founded, originally focused on industrial alcohol and spirits production.

The birth of a Havana legend

In the 1940s, the distillery began producing new styles of rum, and the Legendario brand quickly became famous across Cuba. Later, Don Francisco Gerardo Smith acquired the historic estate in Havana, turning it into the heart of rum production. The combination of craftsmanship, premium sugarcane, and tropical aging created a rum that became a true Cuban icon.

Legendario around the world

In 1998, CEXVAL gained the rights to distribute Legendario worldwide, expanding its reputation far beyond the Caribbean. The elegant bottles, shaped like the royal palm and decorated with labels inspired by Cuban culture, have become the brand’s hallmark.

The most iconic Legendario rum

The flagship of the brand is Legendario Elixir de Cuba – a smooth, sweet elixir with notes of raisins, caramel, and vanilla. This distinctive liqueur-style rum is made from aged distillates and raisin macerate, giving it a rich aroma and velvety texture that has won over rum lovers around the world.

The legacy of a Cuban legend

Legendario blends Cuban authenticity with modern craftsmanship. Every sip captures the soul of Cuba – its warmth, rhythm, and timeless tradition.

Discover more rums from our collection and experience the taste of Havana.