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Legendario – Cuban Tradition Since 1919

Ron Legendario is a Cuban rum brand with a rich history dating back to 1919, when the Santa Cruz distillery was opened, originally focused on the production of industrial alcohol and distillates.

The Birth of a Legend from Havana

In the 1940s, the distillery began producing new types of rum, which made the Legendario brand famous throughout Cuba. Later, Don Francisco Gerardo Smith acquired a historic estate in Havana, which became the center of rum production. The combination of honest craftsmanship, quality sugarcane, and tropical aging laid the foundation for a rum that became a symbol of Cuba.

Legendario Around the World

In 1998, CEXVAL acquired the rights to distribute Legendario rum to Spain and the rest of the world, expanding the brand beyond the Caribbean. Bottles with an elegant shape reminiscent of the royal palm and labels inspired by Cuban design are now the brand's hallmark.

The Most Famous Rum Legendario

The flagship product of the brand is Legendario Elixir de Cuba – a smooth and sweet elixir with notes of raisins, caramel, and vanilla. This unique liqueur rum is made from aged distillates and raisin macerate, giving it a rich aroma and velvety taste that has won the hearts of rum lovers worldwide.

The Legacy of a Cuban Legend

Legendario combines authentic Cuban heritage with modern processing. Every sip expresses the spirit of Cuba – the sun, rhythm, and tradition that form the heart of this unmistakable rum.

Discover more rums from our selection and transport your taste directly to Havana.