Legendario

Ron Legendario is a Cuban rum brand with a rich history that dates back to 1919, when the Santa Cruz distillery was opened, originally focused on the production of industrial spirits and distillates.

In the 1940s, the distillery began to produce and market new types of rums, making the brand a household name. Later, Don Francisco Gerardo Smith acquired a historic mansion in Havana, which became the centre of rum production. The Ron Legendario brand has become renowned for its quality production and traditional practices, which underline its Cuban origin and heritage.

In 1998, CEXVAL acquired the rights to distribute Ron Legendario in Spain and around the world, which led to its widespread popularity. Legendario rum bottles are inspired by Cuban culture - their shape is reminiscent of the royal palm tree and the label references the traditional Cuban cigarette pack. Today, Legendario is synonymous with Cuban tradition and quality, combining authenticity with modern style and design.