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Lavazza is a coffee brand produced by the Italian company Luigi Lavazza S.p.A. The company was founded by coffee roasting leader Luigi Lavazza.

In 1895, Luigi Lavazza opened a craft coffee roastery in the historic center of Turin and began roasting coffee, which became the most revolutionary act in coffee history: he created the first coffee blends intended for consumption.

At that time, there were no blends intended for home use. The taste of coffee was therefore unpredictable and varied depending on its origin and year. Thanks to his studies in chemistry and passion for the product, Luigi created blends with a more balanced flavor that could satisfy various market needs: the result was a drink that quickly gained popularity. In 1922, Luigi acquired the Eureka machine, which could roast 12 kg of coffee in one cycle. This marked another significant step forward in the gradual transformation of a small coffee shop into a family business that would be officially established in 1927.

Innovative approach became a hallmark of the company from the beginning. Following his inspiration in creating blends, Luigi began using new packaging materials. He was the first to use Pergamin for coffee: an oil-resistant paper that preserved the product's aroma longer, to which he applied the name Lavazza, making the product more recognizable.

In 1934, Luigi Lavazza traveled abroad to Brazil, along with a delegation of major Brazilian coffee importers. The purpose of the trip was to personally visit coffee plantations.

On this occasion, he witnessed the destruction of a huge amount of surplus coffee, which deeply affected him. "A world that destroys natural wealth is a world I do not belong to," he declared upon his return, and this feeling foreshadowed the approach the company would take from that moment on, characterized by sensitivity to environmental, social, and cultural issues.