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Jinro is one of the most famous brands of Korean soju – a clear alcoholic beverage with a mild, clean, and slightly sweet flavor profile. The name soju is approximately pronounced as “so-džu” and this drink is firmly associated in Korea with communal dining, celebrations, and informal gatherings.

The history of the Jinro brand dates back to 1924. Today, it belongs to HiteJinro and connects the traditional character of the Korean drink with modern variants designed for both domestic and international customers.

Jinro Soju Fruit Flavors

The Jinro portfolio includes lighter flavored versions of soju. Choose from flavors like grapefruit, plum, strawberry, peach, or lemon. Fruity Jinro generally has a sweeter, fresher, and more accessible character, making it suitable for customers who are just starting to explore the world of Korean beverages.

Popular flavored variants include Jinro Peach - the peach version of soju offers a mildly sweet, fruity taste with a smooth finish. Jinro Plum - the plum edition is somewhat more pronounced and aromatic.

How to Serve Jinro Soju

Jinro Soju is most often served well chilled and neat in small glasses, ideally alongside traditional Korean dishes. It also pairs excellently in refreshing summer cocktails. You can also try preparing the traditional drink somaek, which combines soju with beer.

Apart from that, Korean tradition includes pouring drinks for one another. When serving an elder or a respected person, the bottle and glass are usually held with both hands, which expresses respect.

Korean Soju for Celebration

The distinctive green bottles and a colorful selection of flavors make Jinro a great entry into the world of soju. When choosing, simply pick your favorite fruit flavor.

The pleasant mild taste and low alcohol content (around 13%) make soju an ideal gift even for those who do not prefer strong alcohol intensity.